Introduction to Global Grain Alliance Limited
Cereal Partners Worldwide (CPW) is a company specializing in breakfast cereals, co founded by Nestle and General Mills in 1990. CPW is committed to improving consumers’ breakfast experience by offering a diverse range of breakfast cereal products, including NESKUIK ®、FITNESS ®、CHEERIOS ® And CHOCAPIC ® Waiting for well-known brands. The company’s products are distributed in over 130 countries worldwide, with approximately 4000 employees and 15 factories.
CPW focuses on enhancing the nutritional value of its products, especially in the use of whole grains. Since 2003, CPW has been committed to increasing the whole grain content, reducing the use of sugar and salt, and removing artificial colors and flavors in its cereal product formulations. CPW is the first major global grain company to commit to using whole grains as the primary ingredient in its grain products. From 2003 to 2018, CPW added an average of 50% whole grains, reduced 20% sugar and 25% salt, and removed all artificial colors and flavors in its grain products with the green label.
In addition, CPW also focuses on the sustainability of its products, from raw material procurement to product manufacturing and working methods. The company is committed to innovation and improvement in all aspects. The goal of CPW is to provide consumers with delicious, convenient, and nutritious breakfast options, and to meet their needs through continuous product innovation and improvement.
In terms of enhancing the nutritional value of grains, CPW has participated in multiple research and development activities to improve the nutritional value and health benefits of its products. These studies include nutrition and health research on whole grain foods, as well as scientific consensus on the relationship between whole grains and health. Through these studies, CPW aims to provide healthier and more nutritious cereal breakfast options while supporting healthy lifestyles and sustainable food production.
How can Global Grain Alliance Limited improve the nutritional value and quality of grains through its products?
Cereal Partners Worldwide (CPW) is a joint venture between Nestle and General Mills, specializing in the production of breakfast cereal products. In order to improve the nutritional value and quality of grains, CPW has taken various measures:
1. Promotion and application of whole grains: CPW uses whole grains in its products, such as “Nestle Crispy Nut”, which is a fully upgraded whole grain food rich in dietary fiber, B vitamins, and minerals, helping to provide stable energy and help control weight.
2. Nutrition education and marketing activities: CPW recognizes that educating consumers about the benefits of whole grains is key to increasing their consumption. They raise consumers’ awareness of the importance of whole grains through various marketing activities and educational programs, thereby promoting the formation of healthy eating habits.
3. Front of packaging labels (FoPLs): CPW uses front of packaging labels to help consumers identify healthier food choices. This type of label can quickly convey the nutritional information of the product, helping consumers make more informed purchasing decisions.
4. Research and development innovation: CPW continuously conducts research and development to enhance the nutritional value of grain based foods. For example, they studied the nutritional and probiotic functions of fermented grain products, which improve the digestibility of protein and starch through the fermentation process, eliminate anti nutrients, and increase nutrients such as phenolic compounds and vitamins.
5. Environmental Sustainability: CPW also focuses on environmental sustainability and promotes ancient grains with minimal environmental impact, such as rice, oats, and quinoa, which require less resources to grow and provide rich nutrition.
Through these measures, CPW is committed to improving the nutritional value and quality of its products, while also supporting healthy lifestyles and sustainable food production.
What specific research projects does Global Grain Alliance Limited have to enhance the nutritional value of grains?
Cereal Partners Worldwide (CPW) is a joint venture between Nestle Group and General Mills, focusing on the production and research and development of cereal breakfast products. The research projects of CPW in enhancing the nutritional value of grains mainly focus on the following areas:
1. Modification of cereal dietary fiber: CPW studied the basic composition and structure of cereal dietary fiber and its modification techniques, which can improve the taste and processing difficulty of grains while retaining or increasing their nutritional value. For example, modification technology can increase the content of fermentable dietary fiber such as β - glucan in grains, which not only helps improve constipation, but also promotes the growth of beneficial bacteria in the intestine and reduces the risk of intestinal diseases.
2. Definition and promotion of whole grain foods: CPW participated in the discussion of the definition of whole grain food standards and promoted the health benefits of whole grain foods. Whole grain food is rich in dietary fiber, B vitamins, minerals, etc., which helps maintain a healthy weight and reduce the risk of cardiovascular disease and type 2 diabetes.
3. Innovation of cereal breakfast products: CPW has established an innovation center in Orbe, Switzerland, focusing on the research and development of cereal breakfast products to improve nutritional content, freshness, taste and texture. The innovation center utilizes the technical expertise of General Mills and Nestle’s expertise in food processing technology.
4. Global Strategy for Nutrition and Health: CPW is committed to strengthening its global strategy for nutrition and health, providing consumers with more healthy choices through research and promotion of its nutritious cereal breakfast business.
5. Environmental sustainability: In the research and development process, CPW also focuses on sustainability and low environmental impact, such as using local and regional building materials in the construction of innovation centers to reduce environmental impact.
These research projects and strategies not only enhance the nutritional value of grains, but also promote the popularization of whole grain foods in the market and consumers’ awareness of healthy eating. Through these efforts, CPW aims to provide consumers with healthier and more nutritious cereal breakfast choices.
Post time: Nov-22-2024